A fortnightly pearl of wisdom to fast track your success
CHRISISM #8 - The Importance of Terminology
20 January 2016
I’m sure you are already aware that it is human nature to resist commitment, especially to time or money – which is a bit inconvenient for us, isn’t it, because when we are looking to make an appointment with someone we are looking for a commitment of their time and when we are looking to do business with someone we are looking for a commitment of their money!
I would expect that most of the terms on the left are fairly self explanatory, but if you want to better understand the power of the terms on the right, then you’ll have to come to one of my workshops! Maybe you will get a better idea of the difference between a “needs analysis” and a "wants analysis" in my next CHRISISM!
The Risk Workshop by Chris Unwin
Are you a financial adviser who would like all of your clients to have appropriate types and levels of personal protection? But perhaps you feel you need a more structured and client friendly engagement process?